Jordan Hardy

Why is SEO Important for Your Business

Posted on: June 26, 2009 by Jordan Hardy

SEO is a component of online marketing. Online marketing can include SEO, SEM, press releases, social media optimization, blogging, article writing, online promotion, website roll-outs, and more. SEO can include any of these items as well in my opinion, since almost any public change to an online website can affect SEO. Here are some examples below. In these examples, “you” or “your” stands for a random person I may have met here or there.

• A new version of your website rolls out. It is missing some pages or some code has changed. Search engines index the site differently based on better or worse coding and inclusion of pages.
• Blog entries are deleted. Google may have given your website a higher pagerank based on the dates and number of entries on your blog. Now things have changed and pagerank drops.
• People are talking about you on social media websites. Search engines note various information about this and include that in their ranking for you.
• Your website is coded with non SEO friendly elements. Your competitor has their website coded with well done SEO. Even if you are the better business, your competitor has a better chance of being crawled well by search engines and indexed better.
• You have a writer that decides to copy text and cut corners. Search engines find this and ping the website.

These are just a handful of examples, but they do show it is ever so valuable to have good SEO in place. I’ve done consulting as well as worked as an employee for companies, managing SEO /online marketing departments. To do it well is both an art and a science. It is necessary that one never tries to trick search engines, but rather understand what will help both users and search engines.