What is More Important, Organic or Paid Website Traffic?
What is More Important, Organic or Paid Website Traffic?
Organic.
Why is organic Website traffic more important? These are the positive aspects of organic.
- It does not turn on and off instantly as paid ads can.
- Organic traffic, on a well done website, will increase and increase with the correct efforts.
- Eat organic! Haha… just had to sneak that one in even though I only once in a while eat organic.
- Organic can include dozens of top search engines and thousands of smaller search engines. It can also include a large number of Websites in other categories.
- Organic is free.
- Organic is long lasting.
- Organic is highly trusted by users as they are natural results.
Negatives of organic.
- Can take some time for search engines to notice changes or new Website items.
- You can’t pay organic search engines for listings/traffic/rankings/conversion. You can only pay for services of someone to help you attain these results.
Positive of paid ads.
- You can turn them on fast.
- You can turn them off fast.
- You can test quite a bit.
- You have control.
Negatives of paid ads.
- Not as trusted as organic results. Over 95% of clicks on an average search engine results page are organic listings.
- They cost money.
- They turn off when money runs out.
