Here are some of the top Web analytics tools. These tools are excellent in measuring metrics:

1. http://www.google.com/analytics/
2. http://www.coremetrics.com/
3. http://www.clicktracks.com/
4. http://www.webtrends.com/
5. http://www.omniture.com
6. http://netinsight.unica.com/
7. http://awstats.sourceforge.net/

Beyond this list I have worked with 15 others, all of which have various plusses and minuses.

The way you should choose the best Web analytics tool/s for your Website/s:

1. Practice with a number of Web analytics tools to see what information you do and don’t need.
2. Talk to some Web analytics experts.
3. Narrow down the possibilities of which vendor to choose by looking at their Websites and talking to their employees. Compare price to features. Ensure there will be no delay in server time. Check if there will be a tag or log files.
4. Test a number of analytics tools.
5. Negotiate with the company on price.
6. Make your selection.

This entry was posted on Saturday, February 23rd, 2008 at 7:49 pm and is filed under Web Analytics. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.