To Have a Great SEO Program You’ve Got to be Good
From my experience in the last ten years working on over 300 websites, to get SEO results you’ve got to be good. This means white hat, good stuff. It isn’t about being a nerd or being geeky when I say you’ve got to be good. It means search engines, people, and everyone else out there in the Internet Universe are looking for the information they need to find the right website.
Don’t Engage in Trickery
If your website tricks search engine spiders in the code by heavily weighting keywords or words not in your page, this can be easily obvious. If you try to trick search engines in your copy, by writing quite a lot about items to improve your keyword balance, that can help. Or usually it won’t and will hurt your results more. If you include code or copy on your website about items not related to or existing on your website, to different degrees that will be found by those visiting your website. Possibly some search engines may not notice, but others will. A person cruising through your website may not notice, but the next person may have a feeling something is off.
Give Credit
I like to give credit to search engines and people being excellent researchers. I know if I am working on a website, when any machine or person visits that website, they will only stay if it is valuable to them. I may be able to get the user to return to my website if I provide fresh compelling content (such as I will do on this new website).
What’s the Goal?
I recommend the goal of a website be to be great at what it is about. It may not be a website covering a wide range of topics, and that can work very well. If there is a niche topic, that can be a huge market.
Intentions
When you work on a website, make it clear what the website is there for. Include a mission statement on the home or about us page. Include blocks of content and articles on and related to your topic. Have the website coded well so that not only can search engines easily find their way through pages, but pages load fast for people and can be printed without problem.
