Posted on: August 15, 2011 by Jordan Hardy
Although there is now some competition for Facebook between Google + (Google Plus) and tTitter, Facebook is still far ahead in the social networking space.
Here are the top reasons I see:
- Facebook has a large number of users. As many new people create accounts, they can find Facebook has the highest number of active friends and companies they can connect with online.
- Next to Google AdWords, I’ve found Facebook can be very successful or advertisers.
- Facebook makes it very easy for users and organizations to upload unlimited links to articles, photo galleries, videos, and information from mobile devices.
- Facebook is constantly innovating and reinventing itself, with recent rollouts involving chat, voice calls, and video calling.
- The “Wall” which Facebook provides is more active and interesting than that of any competitors.
It is possible Facebook will have a real competitor in coming years. It is unlikely if a competitor surfaces in coming months that they will equal the number of Facebook users, similar or better “Wall” interactivity, and/or the same number of partnerships and technology rollouts.
Posted on: August 15, 2011 by Jordan Hardy
Twitter is the perfect social networking, microblogging, and information network for quick updates through streams and conversations. Since it is meant to add posts from mobile devices, now including other embedded media (photos, videos, embedded media), Twitter is limited in depth. Twitter provides the perfect platform to follow and sort through updates from people and organizations. Twitter is one of the fastest ways to discover new information from people and organizations. Some conversations on twitter become viral.
“Tweets”, or updates, on Twitter are limited to 140 characters. The benefit of this limitation is that being concise within a story is key. Some people tweet often while others don’t tweet at all.
It would seem twitter should be very useful for businesses, but they haven’t yet perfected their advertising platform. Paid and unpaid advertiser analytics are very helpful through the Twitter dashboard (Promoted Tweets, Trends, Accounts). In the dashboard, mentions, impressions, replies, retweets, clicks, timeline activity, reach, and follows can be found.
I recommend a business that wants to advertise on Twitter do testing in the first weeks to have more metrics to analyze. Some businesses are perfect to market on twitter, while others may want to start with Google AdWords, Looksmart AdCenter, Yahoo! Advertising Solutions, Facebook, or another company.
Posted on: April 27, 2010 by Jordan Hardy
Endless SEO (Search Engine Optimization) hyperlink (link) building is not necessary to drive online results. Occasionally, a company will hire an intern to concentrate full time building inbound links to their Website. This may include regular Website links, blog comments, forum posts, and social media (Facebook, Twitter, etc.) entries.
Without meticulous keyword, content, and link selection strategy, any online results are usually temporary. Incessant random link submissions are viewed as noise and vague low quality activity by search engines.
Tags: blog comments, blogs, company, Facebook, forum posts, Forums, intern, keyword, link building, Links, Search Engine Optimization, Social Media, Twitter, website Filed Under: SEO
Posted on: April 5, 2010 by Jordan Hardy
First-class results for your business are my cynosure. My priority for your business is to synthesize your Internet marketing program based on Web metrics (relevant traffic, conversion), competitive strategy, and marketing materials.
It is my objective to evolve your marketing online, manage keywords, grow your Website, promote new announcements, and orchestrate inclusion of new technologies in a dependable manner. Examples of new technologies are Facebook and Twitter integration. When launching a new technology for your business online, such as a blog, I feel it is vital that any new launch be done in a dependable manner. I take the time to ensure the new program launch is stable and progressing.
Contact me to obtain top online results for your business.
Tags: business, dependable, Facebook, internet marketing, keywords, Marketing Results for Your Business, new program, new technologies, online, results, top results, Twitter, website Filed Under: Top Results for Your Business