Posted on: July 6, 2010 by Jordan Hardy
Google Caffeine was launched with the objective to more quickly locate and display the most relevant, rich Web information such as videos, images, and social media updates for users. Google Caffeine provides 5 major improvements I’ve noticed to date, which not only benefit Google users but can also help SEO (Search Engine Optimization). Google Caffeine has now been live exactly four weeks, launched June 8, 2010.
- Some Social Media Website Listings Now Rank Higher
Social Media Websites with elevated current activity and higher perceived value can be given priority. As an example, at this time FriendFeed.com has gotten a boost in Google SERPs (Search Engine Result Pages) due to a sustained recent increase in user activity. From an SEO perspective, designating resources for ongoing strategic efforts on the hottest social media Websites may be a worthwhile business decision.
- Google Caffeine is Faster
Results from Google Caffeine are displayed roughly 50% faster than before launch. Website speed is an important SEO factor especially within the last year. As part of a strong SEO program, Google and Website visitors will appreciate fast Websites. Rapid Website speed will complete a seamless experience after a user initially finds expeditious load times with Google Caffeine.
- Google Caffeine Presents More Fresh Content
Google’s previous index was engineered with a number of layers. This construction resulted in some Website listings within Google search results not being refreshed for weeks. Google Caffeine now continuously updates the Google index globally so that it is about 50% more fresh. New pages posted on the Web may now be indexed in seconds on Google and are frequently served in search results almost immediately. For SEO this means if more fresh, interesting content is posted on a given Website, there are additional opportunities for SERP listings possible for a business.
- Keyword Strings are More Important
The new Google Caffeine algorithm relies more on keyword strings than before so that results will be more relevant for users. My SEO keyword strategy best practices, which have evolved over time, emphasize keyword strings more than individual keywords. In many cases, keyword strings provide more necessary information than single keywords.
- Google Caffeine Indexes More Pages
With hundreds of thousands of pages indexed at any given time, Google Caffeine is adding roughly one million gigabytes of information every week to the Google index. A SEO friendly Website with extensive useful relevant information and no duplicate content indexed can secure more indexed SERP listings with Google Caffeine.
Beyond these 5 recent improvements with the Google Caffeine launch, Google Caffeine is also built to scale and allow more new developments to launch in coming months. I look forward in the future to discovering more techniques Google develops to deliver more relevant search results to users.
Posted on: May 18, 2010 by Jordan Hardy
Google’s freshly redesigned SERPs (Search Engine Results Pages) offer refreshing extra opportunities for searchers as well as Website owners and marketers.
In the past, a search on Google.com would culminate in results composed of conventional Websites, blogs, breaking news, and an assemblage of other categories. It was a long-term project to acquire top Google.com listings from social Websites such as Twitter and Facebook (here is an example of a Dell Outlet Twitter listing within traditional Google search results). Blog listings and news articles would climb fast in Google results, and many would plummet expeditiously due to their time specific distinction.
Nowadays, Google’s freshly redesigned SERPs bestow advantages. Relevant posts on social media Websites from miscellaneous users are capable of displaying more frequently, shown in this Updates example query for Dell Outlet. This blog search for Dell Outlet demonstrates that results now contain a combination of the latest as well as high PageRank blog entries.
Further new opportunities I see maximize Google listings for a given Website. They pertain to various categories in the top left panel on Google’s new SERPs. They are comprised of standard Web pages, Blogs, News, Images, Videos, Maps, Shopping, Books, Updates, Discussions, and Location. As an example, the Updates link in the new Google SERPs most frequently reveals Twitter updates from users. Moreover, the Updates link displays posts from other social Websites such as Jaiku, FriendFeed, and MySpace. In this example, the social Websites within the Google Updates section are desirable sites to utilize.
Marketing a given client Website, I do not limit strategic marketing efforts solely towards Website results that appeared as I researched deeply through Google links. I spend the majority of my SEO pursuits building a quality presence on Websites I locate through research techniques on search engines. I also allocate off primary Website SEO hours for other Websites that, through research, I distinguish have the capacity to appear and lead other incoming results in coming weeks and months.
I do not feel that marketing findings that can target Websites found within Google’s left panel section SERPs research should be viewed as done exclusively to obtain Google results. Intelligent marketing efforts focused on SEO/SEM that accompany well coded pages will produce Web pages that many search engines, different Websites, and online visitors can utilize.
It is vital that any marketing projects launched carry the commitment of the Website owners. As accomplishments progress, new Website enhancements and pages will keep search engines and visitors engaged, amplifying results over time.
Posted on: May 18, 2010 by Jordan Hardy
Used properly, Google’s freshly redesigned SERPs (Search Engine Results Pages) can be an invaluable tool. The latest Google search updates feature a brand-new left panel with fast user access to relevant options and tools. The goal for this new Google enhancement is to deliver the most relevant set of results for a search query, since some pages of content are more relevant than others.
View this search query for Google. There are multifarious search results in each left panel category for this search due to the fact that there are innumerable search engine results related to Google. For a user to view more relevant results about Google SERPs, this is a more proper, effective use of Google.com. It is a results page with “Everything”, containing more relevant results to explore.
With the new Google redesign, Google SERPs now display a left panel top section with choices including Everything, Images, Videos, Maps, News, Shopping, Books, Blogs, Updates, and Discussions for a given search query. The most relevant links will show at the top of the left panel, with a More link so users can select from additional options.
Other search tools presented in the bottom of the left panel include Time options, Social results, Visited pages, Views (Related searches, Wonder wheel, Timeline), and Standard results (Sites with images, Fewer shopping sites, More shopping sites, Page previews, Translated search).
These tools in the new Google SERPs offer the ability for Google users to expand searches until they discover precisely what they are seeking.