Online Marketing with Paid Ads, SEO, Social Media, Do It Yourself

Posted on: May 1, 2010 by Jordan Hardy Comments Off

There is a considerable amount of advice presented on the Internet in the interest of achieving top results. I frequently read articles from numerous online marketing resources. Some marketers prefer to concentrate their attention towards paid ads, while others spotlight SEO or social media. There are also those who recommend do it yourself marketing.

I’ve succeeded in online marketing with top results for more than a decade, testing new technologies and holding myself accountable to deliver maximum online results.

Paid ads

Paid ads are most advantageous implemented through Google Adwords, Yahoo Search Marketing, MSN adCenter, or Pay-per-Click Advertising on Ask. Other leading conversion ad tools include Facebook and DoubleClick (owned by Google).

SEO

SEO (search engine optimization) has matured in the last decade.  The perfect SEO plan is one that will deliver both short and long term results. It is crucial that pages are coded properly. Conversion strategy should be smart and evolve without exception.

Social Media Optimization

Social media optimization on Facebook, Twitter, MySpace, YouTube, and other social Websites should engage and capture the attention of possible customers on an ongoing basis.

Do it yourself

To “do it yourself”, a business owner or employee would need to spend considerable time reading documentation, testing campaigns, analyzing metrics, and course correcting new strategies. The ability to respond to online challenges that arise and then deliver strong results comes with considerable experience.

Share |

SEO Link Quality Versus Quantity

Posted on: April 27, 2010 by Jordan Hardy No Comments

I’ll talk about three approaches with respect to SEO (Search Engine Optimization) hyperlink (link) quality versus link quantity. These approaches apply to on-site and off-site link building.

  1. The more links of any kind, the better.
  2. The more high quality links, the better.
  3. Only high quality links are useful.

I’ve got more than a decade of SEO experience with hundreds of large Websites. In my assessment, SEO link building attention is more valuable to concentrate on link quality.

Here is my rationale:

  1. Low quality Websites bring more low quality visitors.
  2. Search engines prioritize high quality links so that content served to visitors is trusted and relevant.
  3. I’ve conducted voluminous tests and observed results favoring SEO results derived from link quality.
  4. My favorite trustworthy resources share this viewpoint.
Share |

SEO and SEM Search Results for Your Business Online

Posted on: April 5, 2010 by Jordan Hardy No Comments

SEO and SEM Search Results for Your Business OnlineI’m filled with veneration for Internet Marketing, especially SEO and SEM.

SEM (Search Engine Marketing) is online marketing used to promote Websites on search engine result pages (SERPs) through paid search listings, contextual advertising, and SEO (Search Engine Optimization). PPC (Pay-Per-Click) ads and contextual advertising cost money.

SEO (Search Engine Optimization) is the online method of boosting natural (organic) search engine (search engines include generic, image, local, video, and vertical specific) results for Websites. It is generally expected that well written listings displayed higher on SERPs induce a more desirable outcome. SEO achievements ensue from modifications executed on-site and on other Websites. SEO itself is free while hiring an accomplished SEO pro to design and administer an intelligent strategy does cost money.

In my valuation, natural long term online results are superior derived from SEO. High quality SEO requires nonstop immersion in search engine advancements, and client Website expansion. SEM paid ads are significant to produce added, immediate results. While it is attractive to buy PPC (Pay-Per-Click) ads for instant payback, sustained examination of ad results and budget is crucial to ensure a PPC program is beneficial.

Contact me to learn more about how SEO and SEM can help your business online.

Share |

Success for Your Business

Posted on: April 4, 2010 by Jordan Hardy No Comments

Online Success for Your BusinessSuccess for your business is essential and of greatest importance to me.  Most businesses desire more profits. It is my intention to do this, bringing in more relevant online traffic, natural SEO and PPC leads (conversions), phone calls, sales, and return visitors.

Contact me to learn how foremost results for your business can be captured online.

Share |

How to Unearth Inimitable SEO Services

Posted on: January 26, 2010 by Jordan Hardy Comments Off

Companies have abounding options these days when selecting SEO Services for their company. In my considerable experience, these are valuable recommendations.

1. They should possess exposure working for top quality clients in various verticals.
2. They should be compliant to deliver reports and spreadsheets of projects produced.
3. They should evaluate results for you and determine optimal next steps.

Share |

Tags: ,     Filed Under: SEO Services

Employing an Internet Marketing Consultant or Online Marketing Firm

Posted on: December 18, 2009 by Jordan Hardy Comments Off

There are benefits in employing an Internet marketing consultant as well as an online marketing firm.

Internet Marketing Consultant

An Internet marketing consultant skilled in SEO will be able to supervise your internal marketing team or an outside online marketing firm. Retaining a proficient consultant will present strategic projects that deliver results for your business. Engaging an accomplished Internet marketing consultant (such as myself) will save money in the long run with extremely compelling results.

Online Marketing Firm

Hiring an online marketing firm is commonly fitting when a large company needs professional marketing services on a grand scale.

Share |

Tags:     Filed Under: Online Marketing