Internet Marketing, Sales & Client Service Professional Jordan Hardy

Which is Most Important for Online Marketing? SEO/SEM, Social Media, PR, Email Marketing

Posted on: September 9, 2011 by Jordan Hardy Comments Off

With so many areas a company can focus, which is most important? This list, including SEO/SEM, Social Media, PR, and Email Marketing, is just a start. All of these are important, also including strategy, branding, design, Website technology, programming, content, client services, partnering, video sharing and hosting, image sharing and hosting, blogging, Wikis, CMS platform options, eCommerce platform selection, Website migration, forums, metrics analysis, goal setting, and Website hierarchy.

Essentially, I feel that it has been necessary for me to learn all of these areas in an expert capacity. I have done extensive work in each area by hand myself as well as managing teams and individuals in all of these areas.

To attain top results, holistic hard work based on current technology and creative strategy is essential. Terrific marketing doesn’t come from putting programs on autopilot. In my experience, constant brainstorming, innovation, implementation, and testing can contribute a great deal to a cutting edge, accountable marketing program.

In my opinion, it is very important to constantly test the latest technologies. New options should always be available to leverage as needed for a company to stay cutting edge and set an example.

Online Marketing with Paid Ads, SEO, Social Media, Do It Yourself

Posted on: May 1, 2010 by Jordan Hardy Comments Off

There is a considerable amount of advice presented on the Internet in the interest of achieving top results. I frequently read articles from numerous online marketing resources. Some marketers prefer to concentrate their attention towards paid ads, while others spotlight SEO or social media. There are also those who recommend do it yourself marketing.

I’ve succeeded in online marketing with top results for more than a decade, testing new technologies and holding myself accountable to deliver maximum online results.

Paid ads

Paid ads are most advantageous implemented through Google Adwords, Yahoo Search Marketing, MSN adCenter, or Pay-per-Click Advertising on Ask. Other leading conversion ad tools include Facebook and DoubleClick (owned by Google).

SEO

SEO (search engine optimization) has matured in the last decade.  The perfect SEO plan is one that will deliver both short and long term results. It is crucial that pages are coded properly. Conversion strategy should be smart and evolve without exception.

Social Media Optimization

Social media optimization on Facebook, Twitter, MySpace, YouTube, and other social Websites should engage and capture the attention of possible customers on an ongoing basis.

Do it yourself

To “do it yourself”, a business owner or employee would need to spend considerable time reading documentation, testing campaigns, analyzing metrics, and course correcting new strategies. The ability to respond to online challenges that arise and then deliver strong results comes with considerable experience.

SEO Link Quality Versus Quantity

Posted on: April 27, 2010 by Jordan Hardy Comments Off

I’ll talk about three approaches with respect to SEO (Search Engine Optimization) hyperlink (link) quality versus link quantity. These approaches apply to on-site and off-site link building.

1. The more links of any kind, the better.
2. The more high quality links, the better.
3. Only high quality links are useful.

I’ve got more than a decade of SEO experience with hundreds of large Websites. In my assessment, SEO link building attention is more valuable to concentrate on link quality.

Here is my rationale:

1. Low quality Websites bring more low quality visitors.
2. Search engines prioritize high quality links so that content served to visitors is trusted and relevant.
3. I’ve conducted voluminous tests and observed results favoring SEO results derived from link quality.
4. My favorite trustworthy resources share this viewpoint.

SEO and SEM Search Results for Your Business Online

Posted on: April 5, 2010 by Jordan Hardy Comments Off

I’m filled with veneration for Internet Marketing, especially SEO and SEM.

SEM (Search Engine Marketing) is online marketing used to promote Websites on search engine result pages (SERPs) through paid search listings, contextual advertising, and SEO (Search Engine Optimization). PPC (Pay-Per-Click) ads and contextual advertising cost money.

SEO (Search Engine Optimization) is the online method of boosting natural (organic) search engine (search engines include generic, image, local, video, and vertical specific) results for Websites. It is generally expected that well written listings displayed higher on SERPs induce a more desirable outcome. SEO achievements ensue from modifications executed on-site and on other Websites. SEO itself is free while hiring an accomplished SEO pro to design and administer an intelligent strategy does cost money.

In my valuation, natural long term online results are superior derived from SEO. High quality SEO requires nonstop immersion in search engine advancements, and client Website expansion. SEM paid ads are significant to produce added, immediate results. While it is attractive to buy PPC (Pay-Per-Click) ads for instant payback, sustained examination of ad results and budget is crucial to ensure a PPC program is beneficial.

Contact me to learn more about how SEO and SEM can help your business online.