Internet Marketing, Sales & Client Service Professional Jordan Hardy

My Top 10 SEO Recommendations for Businesses Online

Posted on: April 3, 2012 by Jordan Hardy Comments Off

Here are my top 10 SEO (Search Engine Optimization) recommendations for businesses online. It is important to note that each recommendation can be considered a tip of the iceberg for that item, where a high level of experience and technique are necessary to deliver long term results.

1. Content with keyword strategy are important, as long as the information is unique and useful to Website visitors and search engines.
2. Ensure your Website doesn’t have crawl errors. Search engines dislike broken links, code errors, hosting issues, redirects, incorrect usage of JavaScript, and error pages.
3. Optimize your Website and landing pages for keywords which will convert at a higher CTR. Keywords and topics should be relevant to your targeted subject matter, with high quality clicks which convert being more important than impressions. It is important to leverage, but not overuse keywords.
4. Submit a sitemap to Google and bing (same as Yahoo from alliance). Search engines use sitemaps to learn about the structure of your pages and Website.
5. Use bing Webmaster Tools and Google Webmaster Tools. These tools provide interesting data to consider with your own Web analytics.
6. Secure quality inbound links to your top handful of pages from other Websites.
7. Use a robots.txt file to provide useful information to search engine spiders, robots, and crawlers.
8. Use descriptive, carefully phrased title tags in your code.
9. The best code for search engines is built from scratch since there is a generous amount of unique, useful information to crawl. If you’re using a CMS, eCommerce, blog, forum, template, or other platform, work hard on the code to ensure the Website will provide nearly as much useful information to search engines as would a hand coded Website.
10. Your Website structure needs to be carefully architected, providing a useful, balanced hierarchy of information to people and search engines.

SEO Link Quality Versus Quantity

Posted on: April 27, 2010 by Jordan Hardy Comments Off

I’ll talk about three approaches with respect to SEO (Search Engine Optimization) hyperlink (link) quality versus link quantity. These approaches apply to on-site and off-site link building.

1. The more links of any kind, the better.
2. The more high quality links, the better.
3. Only high quality links are useful.

I’ve got more than a decade of SEO experience with hundreds of large Websites. In my assessment, SEO link building attention is more valuable to concentrate on link quality.

Here is my rationale:

1. Low quality Websites bring more low quality visitors.
2. Search engines prioritize high quality links so that content served to visitors is trusted and relevant.
3. I’ve conducted voluminous tests and observed results favoring SEO results derived from link quality.
4. My favorite trustworthy resources share this viewpoint.

Endless SEO Link Building

Posted on: April 27, 2010 by Jordan Hardy Comments Off

Endless SEO (Search Engine Optimization) hyperlink (link) building is not necessary to drive online results. Occasionally, a company will hire an intern to concentrate full time building inbound links to their Website. This may include regular Website links, blog comments, forum posts, and social media (Facebook, Twitter, etc.) entries.

Without meticulous keyword, content, and link selection strategy, any online results are usually temporary. Incessant random link submissions are viewed as noise and vague low quality activity by search engines.

SEO and SEM Search Results for Your Business Online

Posted on: April 5, 2010 by Jordan Hardy Comments Off

I’m filled with veneration for Internet Marketing, especially SEO and SEM.

SEM (Search Engine Marketing) is online marketing used to promote Websites on search engine result pages (SERPs) through paid search listings, contextual advertising, and SEO (Search Engine Optimization). PPC (Pay-Per-Click) ads and contextual advertising cost money.

SEO (Search Engine Optimization) is the online method of boosting natural (organic) search engine (search engines include generic, image, local, video, and vertical specific) results for Websites. It is generally expected that well written listings displayed higher on SERPs induce a more desirable outcome. SEO achievements ensue from modifications executed on-site and on other Websites. SEO itself is free while hiring an accomplished SEO pro to design and administer an intelligent strategy does cost money.

In my valuation, natural long term online results are superior derived from SEO. High quality SEO requires nonstop immersion in search engine advancements, and client Website expansion. SEM paid ads are significant to produce added, immediate results. While it is attractive to buy PPC (Pay-Per-Click) ads for instant payback, sustained examination of ad results and budget is crucial to ensure a PPC program is beneficial.

Contact me to learn more about how SEO and SEM can help your business online.