5 Tips to Help Increase Sales on Your eCommerce Website
Posted on: December 26, 2011 by Jordan Hardy Comments Off
Here are five tips I’d suggest to help increase sales on your eCommerce Website. I’ve got a lot more eCommerce tips to post in the future. Enjoy!
- Leverage Facebook to help your eCommerce performance. Set up a Facebook storefront, linking to your own eCommerce store products on your domain. Good examples of Facebook storefronts include Best Buy and Lady Gaga. Let users comment and use Facebook Share, Like, and Reviews APIs. Use the Insights Dashboard in Facebook to track eCommerce integrations for specific pages, Platform apps, and/or Websites.
- Improve your masthead (the horizontal graphical section at the top of your eCommerce Website). Include your primary and toll free phone numbers, a search box, free or reduced shipping offers, and utility links.
- Incorporate live chat. Live chat can provide additional opportunities to sell products and your brand.
- Use a clear navigation system which doesn’t overwhelm users. Built well, a terrific Website navigation helps both users and search engines, serving as the Website’s foundation.
- Use plenty of relevant photos and one or more unique videos on product pages. As they say, “a picture is worth a thousand words”!
Tags: eCommerce Tips, Facebook, live chat, Sales Filed Under: eCommerce, Internet Marketing, SEO, SEM, Sales
