How to Capture Results with Google AdWords
Posted on: May 15, 2010 by Jordan Hardy Comments Off
Google AdWords (PPC) can be administered by an internal company employee, consultant, individual, or vendor. It is essential that each recent ad that is pushed live gets monitored carefully. I suggest getting to know AdWords thoroughly through the AdWords Learning Center, the AdWords Beginner’s Guide, and online forums. I also recommend testing numerous ad campaigns, ad groups, keywords, opportunities, and exploring settings in depth. I advise testing prodigiously in anticipation of a tremendous average position (placement in Google) and CTR (click through rate).
Tags: PPC Filed Under: Google AdWords
