5 Steps to Improve Ad Performance in Google AdWords with Match Types

Posted on: June 8, 2010 by Comments Off

These are 5 steps I find valuable to improve ad performance in Google AdWords with match types.  I have also listed additional techniques I employ on my Twitter and Facebook pages.

  1. Open the Google AdWords Keyword Tool to research varied keyword possibilities.
  2. Take advantage of Match Types in the Google AdWords Keyword Tool to explore Broad, [Exact], and “Phrase” keywords.
  3. Sort results by Keyword Competition, Global Monthly Searches, Local Monthly Searches, Local Search Trends, and/or Estimated Average CPC. Analyzing data in these columns, refine your keyword list and compose an updated keyword spreadsheet.
  4. As you build new ads in Google AdWords, you will encounter match types after you fill out the Select Campaign Settings screen and move on to the Create ad group page. On this page, below the Keywords section there is an Advanced option: match types link. With a click, this section displays a key to remind users how to enter each match type just above in their Keywords section. Broad match keywords allow extensive keyword coverage, enabling similar keyword phrases and variations. “Phrase” match keywords show ads in searches that include the specific keyword phrase you have chosen. [Exact] match keywords only show your ad for keyword searches matching your exact keyword search phrase. -Negative match keywords allow you to exclude keywords from Broad, Phrase and Exact Match Types. All four Google match types are extremely beneficial.
  5. After your new ad/s leveraging match types go live, monitor ad performance by examining impressions, clicks, click-through rate, position, first page bids, conversion, and ROI. AdWords Reporting, AdWords editor, AdWords Conversion Tracking, and Google Analytics offer this performance data. You can use this data to evolve your keyword lists and campaigns, and subsequently improve your Google AdWords ad performance.
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Online Marketing with Paid Ads, SEO, Social Media, Do It Yourself

Posted on: May 1, 2010 by Comments Off

There is a considerable amount of advice presented on the Internet in the interest of achieving top results. I frequently read articles from numerous online marketing resources. Some marketers prefer to concentrate their attention towards paid ads, while others spotlight SEO or social media. There are also those who recommend do it yourself marketing.

I’ve succeeded in online marketing with top results for more than a decade, testing new technologies and holding myself accountable to deliver maximum online results.

Paid ads

Paid ads are most advantageous implemented through Google Adwords, Yahoo Search Marketing, MSN adCenter, or Pay-per-Click Advertising on Ask. Other leading conversion ad tools include Facebook and DoubleClick (owned by Google).

SEO

SEO (search engine optimization) has matured in the last decade.  The perfect SEO plan is one that will deliver both short and long term results. It is crucial that pages are coded properly. Conversion strategy should be smart and evolve without exception.

Social Media Optimization

Social media optimization on Facebook, Twitter, MySpace, YouTube, and other social Websites should engage and capture the attention of possible customers on an ongoing basis.

Do it yourself

To “do it yourself”, a business owner or employee would need to spend considerable time reading documentation, testing campaigns, analyzing metrics, and course correcting new strategies. The ability to respond to online challenges that arise and then deliver strong results comes with considerable experience.

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Tags: , , , , , , , , ,     Filed Under: Internet Marketing