Jordan Hardy

How to Find the Best SEO Services

Posted on: January 26, 2010 by Jordan Hardy Comments Off

Small and larger companies have so many options in choosing a company or consultant to take care of their SEO that it can be dizzying. From consulting and running marketing agencies, I’ve seen a lot of what is out there.

It is not easy to find the best. Items to look for in hiring the best:
1. Client list – they should have worked with good clients in different verticals to have extensive experience.
2. They should be willing to show spreadsheets of work done and articles or URLs secured.
3. They should be able to analyze results in front of you and explain what is happening.

15 Steps to Bring Your Business Online and Get Top Results

Posted on: July 23, 2009 by Jordan Hardy No Comments

To feature a business online is an important step these days. There are 15 elements that are very important in getting your new Website online with success. Reading up online, talking with experts, and reading books are all effective, affordable ways to build up knowledge. Here are 10 top steps with resources and tools to help bring your business online in a very effective manner.

1. Select a domain name. Go Daddy and aplus.net have good domain name selection tools.
2. Select a company to host your Website. As you research hosting companies online, ensure you check samples of their clients to see how well the Websites rank on search engines and how quickly their Websites load.
3. As you plan your Website, a good architecture with strong Web standards and usability, is best written on paper before it is coded.
4. Either hire a team to build your Website, use a tool, or you can code it yourself if you have the time to learn. Wordpress and Drupal are my favorite tools. Wordpress is good to build a blog. Drupal is good to build a Website.
5. Write great copy to ensure you have the attention of search engines and users / Website readers.
6. Build SEO into your Website to ensure you get traffic from good online marketing.
7. Make sure you can create images as needed. Adobe Fireworks is a great image tool and there is some excellent documentation on using Adobe Fireworks out there.
8. Get a great coding tool to use quickly or in detail as needed for Website posts. Adobe Dreamweaver is terrific and there are very good books one can use.
9. Work on conversion and optimization techniques to ensure people don’t just visit your Website, but that they do convert to a lead or sale.
10. Leverage landing pages into your website.
11. Bring your selling online as well as offline.
12. Test, test, test. This means look at your Web analytics and optimize what you do based on your Website statistics.
13. Roll out useful, creative new Website enhancements as often as you can.
14. Listen to user feedback.
15. Keep track of new Web trends.