5 Email Marketing Tips

Posted on: May 31, 2011 by Comments Off

Here are email marketing tips from my experience:

  1. Have something to say. If you send emails just to send emails, you’ll lose subscribers over time.
  2. Don’t email too often. If people start feeling spammed by emails they may either unsubscribe, stop reading emails, or send them to a spam folder.
  3. Don’t include Adobe Flash in emails. Many people use iPhones and browsers without Flash.
  4. Don’t clutter emails with too many ads. If you want people to click ads then they have a place. If your main focus is conversion from content sections, lower the number of ads.
  5. Use a catchy, relevant subject line and first sentence. When people scan their emails, you want them to be interested in opening your emails.
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