Internet Marketing, Sales & Client Service Professional Jordan Hardy

Online Marketing with Paid Ads, SEO, Social Media, Do It Yourself

Posted on: May 1, 2010 by Jordan Hardy Comments Off

There is a considerable amount of advice presented on the Internet in the interest of achieving top results. I frequently read articles from numerous online marketing resources. Some marketers prefer to concentrate their attention towards paid ads, while others spotlight SEO or social media. There are also those who recommend do it yourself marketing.

I’ve succeeded in online marketing with top results for more than a decade, testing new technologies and holding myself accountable to deliver maximum online results.

Paid ads

Paid ads are most advantageous implemented through Google Adwords, Yahoo Search Marketing, MSN adCenter, or Pay-per-Click Advertising on Ask. Other leading conversion ad tools include Facebook and DoubleClick (owned by Google).

SEO

SEO (search engine optimization) has matured in the last decade.  The perfect SEO plan is one that will deliver both short and long term results. It is crucial that pages are coded properly. Conversion strategy should be smart and evolve without exception.

Social Media Optimization

Social media optimization on Facebook, Twitter, MySpace, YouTube, and other social Websites should engage and capture the attention of possible customers on an ongoing basis.

Do it yourself

To “do it yourself”, a business owner or employee would need to spend considerable time reading documentation, testing campaigns, analyzing metrics, and course correcting new strategies. The ability to respond to online challenges that arise and then deliver strong results comes with considerable experience.

Is Online Marketing for Each Industry the Same

Posted on: March 24, 2010 by Jordan Hardy Comments Off

Online Website design, development, and marketing for each industry can have similarities and differences. Similarities are that some technologies and techniques to consider are the same. For example, Expression Engine may be ideal for clients in two different verticals who want blogs. But, often there are tools and sets of information that make one vertical different from another. An example is that a real estate agent wants to pull local information around a house into the Website dynamically while an auto dealer wants to pull in a dynamic inventory list.

Does this mean a company should hire a firm to build their Website and marketing which only focuses on their industry? No. Whether you hire a consultant such as myself, or a marketing agency, the best result comes from a wide range of experience. Plug-ins and technologies can always be integrated.

It is also extremely important to have someone working for you that is very dedicated, honest, and innovative. In my case, I am very passionate about what I do. I also know when there are tasks I should not be doing and will bring in an hourly team member for you at a rate that makes sense for a task with my processes, such as SEO link building. That way I ensure quality is there but you have additional help from my well trained team members.

Often my team members have gone on to work at companies such as Google and Yahoo, and I feel this is due to high quality work, innovation, and attitude.