Posted on: December 26, 2011 by Jordan Hardy
Here are five tips I’d suggest to help increase sales on your eCommerce Website. I’ve got a lot more eCommerce tips to post in the future. Enjoy!
- Leverage Facebook to help your eCommerce performance. Set up a Facebook storefront, linking to your own eCommerce store products on your domain. Good examples of Facebook storefronts include Best Buy and Lady Gaga. Let users comment and use Facebook Share, Like, and Reviews APIs. Use the Insights Dashboard in Facebook to track eCommerce integrations for specific pages, Platform apps, and/or Websites.
- Improve your masthead (the horizontal graphical section at the top of your eCommerce Website). Include your primary and toll free phone numbers, a search box, free or reduced shipping offers, and utility links.
- Incorporate live chat. Live chat can provide additional opportunities to sell products and your brand.
- Use a clear navigation system which doesn’t overwhelm users. Built well, a terrific Website navigation helps both users and search engines, serving as the Website’s foundation.
- Use plenty of relevant photos and one or more unique videos on product pages. As they say, “a picture is worth a thousand words”!
Posted on: August 15, 2011 by Jordan Hardy
When Google launched the +1 button a number of months ago, it was not incredibly different than the Facebook “Like” button. Once signed in a Google account, a Google user can publicly give their stamp of approval with the Google +1 button. By clicking the +1 button, they are showing they are interested in recommending, sharing, and displaying a piece of content.
After clicking a Google +1 button, others will know the item is “cool” to check out. Google +1 adds items to search results. Google decides where it will be most relevant to display +1′s based on social connections (Gmail, Contacts, Google+ Circles, Google Reader).
The Google +1 button provides recommendations to friends logged in, as well as anonymously to others in the world. The Google +1 button can appear on Google near search results or ads, Websites around the Internet, or even next to articles on news Websites. It is also possible to keep Google +1′s private, using them to manage favorites around the Web. The Google +1′s created by a user are stored, and can be edited in a new tab within a Google profile.
So far, the Google +1 button is still catching on, here to stay, and gaining traction. With so much content on the Web, it will take some time to see how well adopted the button will be. For sure, it is being used more and more since Google is the #1 search engine and many individuals and organizations want better and better visibility on the Web.
Posted on: August 15, 2011 by Jordan Hardy
Although there is now some competition for Facebook between Google + (Google Plus) and tTitter, Facebook is still far ahead in the social networking space.
Here are the top reasons I see:
- Facebook has a large number of users. As many new people create accounts, they can find Facebook has the highest number of active friends and companies they can connect with online.
- Next to Google AdWords, I’ve found Facebook can be very successful or advertisers.
- Facebook makes it very easy for users and organizations to upload unlimited links to articles, photo galleries, videos, and information from mobile devices.
- Facebook is constantly innovating and reinventing itself, with recent rollouts involving chat, voice calls, and video calling.
- The “Wall” which Facebook provides is more active and interesting than that of any competitors.
It is possible Facebook will have a real competitor in coming years. It is unlikely if a competitor surfaces in coming months that they will equal the number of Facebook users, similar or better “Wall” interactivity, and/or the same number of partnerships and technology rollouts.
Posted on: June 8, 2011 by Jordan Hardy
With hundreds of most used social networking Websites in the US and around the world, Facebook has now become the most popular. Here are 5 reasons I feel Facebook can be very useful:
- Facebook now has over 600 million users. With such a large number of people using Facebook, it is easy to find and reconnect with people.
- Companies and groups have a number of avenues to grow their business on Facebook. They can create an account, page (with campaigns), and/or ads.
- Facebook gets quite a bit of free advertising, which makes it more and more well known every day. Many companies promote their Facebook, Twitter, and other accounts from ads, commercials, emails, Websites, etc.
- Generally in a day, the Facebook News Feed in a profile offers plenty of updates. Updates including smooth embedded videos, links to articles, photos, and more.
- There is an excellent selection of companies and groups to connect with via the “Like” button.
Posted on: April 27, 2010 by Jordan Hardy
Endless SEO (Search Engine Optimization) hyperlink (link) building is not necessary to drive online results. Occasionally, a company will hire an intern to concentrate full time building inbound links to their Website. This may include regular Website links, blog comments, forum posts, and social media (Facebook, Twitter, etc.) entries.
Without meticulous keyword, content, and link selection strategy, any online results are usually temporary. Incessant random link submissions are viewed as noise and vague low quality activity by search engines.
Tags: blog comments, blogs, company, Facebook, forum posts, Forums, intern, keyword, link building, Links, Search Engine Optimization, Social Media, Twitter, website Filed Under: SEO