Providing Exceptional Customer or Client Service

Posted on: December 30, 2011 by Comments Off

It is important to provide exceptional customer or client services from any business. In my experience, whether I was managing an art gallery during college or directing a marketing agency in recent years, client / customer service is always important. In this economy, many businesses have improved their customer service out of necessity just to stay competitive. Other businesses, such as The Walt Disney Company where I worked as a manager earlier in my career, maintain a high level of customer service no matter what.

Here are some thoughts I’d like to share today in regards to providing excellent customer service:

  • Provide excellent customer service primarily so that customers want to return and also refer friends. Providing customer service primarily to reduce customer complaints, stay competitive, and gain viral networking should be secondary reasoning.
  • Treat yor employees extremely well, providing monitoring, guidance, goals, and coaching. Employees who have guidance and goals to look forward to will serve customers better.
  • Ensure that you and your employees treat customers as you’d want to be treated. This is easier to say than do.

Above all, ensure your team understands how to be patient. When a customer has had a bad day, a line is long, or a shift is extended too long, an employee may have their patience tested. It is very important to grow tolerance so that at all times customer service is maintained. For employees who haven’t experienced difficult customer service situations, role playing can be very helpful.

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