Posted on: December 21, 2011 by Jordan Hardy
In my experience, for a business to deliver value to customers, it is necessary to provide information at a balance for best interest of all involved. This may sound obvious, but it isn’t as easy as it may sound. Here are three examples of competing Websites, each offering a different amount of unique value to customers. Each screenshot below shows information above the fold within the Firefox browser at standard monitor settings. In red I’ve outlined content which adds more value for the business, generally more advertising targeted. In green I’ve outlined blocks which are non biased, helping users find fresh information. Blocks compared are center and right hand content blocks, not left side navigation.
Below image: Yahoo displays information above the fold which is based on ads and commission. Of these three examples, Yahoo delivers the least unique value above the fold for users. Yahoo stock is at $15.47 right now, the lowest of these three examples.
Below image: Bing is a Web search engine by Microsoft, offering one block of helpful organic results above the fold. Microsoft stock is at $25.51 at the moment.
Below image: Google offers two helpful blocks, one with organic results as text and the other as a map with local results. Google stock is at $625.39 at the moment.
In this example, more helpful data that brings unique value to users coincides with higher stock price. I don’t believe just these factors affect how these companies succeed in bringing unique value, but this is an intriguing example of different approaches. Years ago I would see Google frequently dominate results in Website metrics. Today I see Google still ahead and bing quickly catching up to Yahoo. I’m sometimes noticing bing users stay on pages longer than Yahoo users.
Looking objectively at these three screenshots, I know the best unique value provided for users is from Google.
- Google is offering compatible ad information to bing and Yahoo.
- The related searches section on Google is more effective than individual computers offered on bing and Yahoo. These links on Google allow people to find more information and individual product links.
- Google offers and additional section with organic local results on a map.
Posted on: April 5, 2010 by Jordan Hardy
I’m filled with veneration for Internet Marketing, especially SEO and SEM.
SEM (Search Engine Marketing) is online marketing used to promote Websites on search engine result pages (SERPs) through paid search listings, contextual advertising, and SEO (Search Engine Optimization). PPC (Pay-Per-Click) ads and contextual advertising cost money.
SEO (Search Engine Optimization) is the online method of boosting natural (organic) search engine (search engines include generic, image, local, video, and vertical specific) results for Websites. It is generally expected that well written listings displayed higher on SERPs induce a more desirable outcome. SEO achievements ensue from modifications executed on-site and on other Websites. SEO itself is free while hiring an accomplished SEO pro to design and administer an intelligent strategy does cost money.
In my valuation, natural long term online results are superior derived from SEO. High quality SEO requires nonstop immersion in search engine advancements, and client Website expansion. SEM paid ads are significant to produce added, immediate results. While it is attractive to buy PPC (Pay-Per-Click) ads for instant payback, sustained examination of ad results and budget is crucial to ensure a PPC program is beneficial.
Contact me to learn more about how SEO and SEM can help your business online.
Tags: business, internet marketing, Marketing Results for Your Business, online, Online Marketing, organic, results, search engine, Search Engine Marketing, Search Engine Optimization, search results, SEM, SEO, Websites Filed Under: PPC, SEO and SEM Search Results
Posted on: April 5, 2010 by Jordan Hardy
First-class results for your business are my cynosure. My priority for your business is to synthesize your Internet marketing program based on Web metrics (relevant traffic, conversion), competitive strategy, and marketing materials.
It is my objective to evolve your marketing online, manage keywords, grow your Website, promote new announcements, and orchestrate inclusion of new technologies in a dependable manner. Examples of new technologies are Facebook and Twitter integration. When launching a new technology for your business online, such as a blog, I feel it is vital that any new launch be done in a dependable manner. I take the time to ensure the new program launch is stable and progressing.
Contact me to obtain top online results for your business.
Tags: business, dependable, Facebook, internet marketing, keywords, Marketing Results for Your Business, new program, new technologies, online, results, top results, Twitter, website Filed Under: Top Results for Your Business
Posted on: April 4, 2010 by Jordan Hardy
I’ll deliver 100% quality work for your business. When consulting for clients, my work is measurable and transparent. I’ll research your project, develop the right action plan, set expectations, and follow through on all deliverables.
100% quality work means I do the work for you, and work hard. With quality work, it is essential that relevant proven as well as new technologies are considered. I look at all means and tools not as answers within themselves. The creative utilization of numerous techniques is necessitous.
Contact me to reap top online results.
Tags: 100% Quality Work, action plan, business, consulting, deliverables, Marketing Results for Your Business, measurable, new technologies, online results, quality, results, tools, transparent Filed Under: 100% Quality Work