Resume

Jordan Hardy
San Francisco, CA
LinkedIn profile: http://www.linkedin.com/in/jordanhardy


Objective
Online marketing, focusing on SEO consulting hourly work for an individual, company, or organization.

Expertise
Successful individual with proven experience in online marketing, organic and paid search engine optimization, researching, running teams, training, and selling. Managed SEO/Online Marketing for over 300 clients when izmocars, Sybase, and Imagine 123 client work is combined.

Experience

eBizAutos, April 2008 - present, Dealer Marketing Director

Kink.com, March 2008 - present, Online Marketing Consultant

Xcavator.net by CogniSign, February 2008 - present, VP of Internet Marketing

izmocars, October 2006 - August 2007, Director of Online Marketing

  • Managed team of roughly 50 employees, including writers, managers, designers, coders, SEO strategists, client services reps, and more. When I joined about 10 months earlier there were roughly 25 people on my team, from the US to India.
  • Trained sales team for aspects of marketing.
  • Managed/ran “Rainmaker” online marketing agency.
  • Focused work on organic SEO, overall sustaining increased rankings, traffic, and conversions. Innovated with new beta tests and launches continuously. Ran successful Google PPC program.
  • Improved Rainmaker online marketing program. When I decided it was time to leave the company I had worked to create the most profitable part of the company. Client list had doubled when I left.
  • Met with many of company’s most important clients for sales, securing relationships, increasing business.

Sybase, Inc., 2000 - October 2006, Contractor, Senior Web Design Specialist, Senior Web Designer

  • Managed web design projects working closely with design vendor, resulting in cutting edge online presence.
  • Designed thousands of pages, ads, Flash presentations, and well optimized graphics over the years, including three Sybase.com website redesigns, mini website designs, landing pages, ad campaigns, annual reports, new internal search, home page redesigns, Sybase blog, and other website enhancements. With team attained website traffic 30% increase in 14 months since HitBox baseline created.
  • Managed SEO / SEM vendor Digital Grit search engine work, in last 14 months increasing Sybase’s Google page rank to 9, search engine and link building website traffic 27%. Worked closely on over 50 SEO projects, including website page edits, link building, best practices team training, HitBox metrics analysis and report building, algorithm work, Google Base inclusion, Google sitemap implementation, Google Webmaster Tools usage, blog marketing, search engine and directory submissions, more.
  • Ensured outstanding user experience with website design enhancements as liaison with key stakeholders and peers on design and search engine projects.
  • Created company HTML newsletter and notification designs, which worked in standard email clients and perfectly in Lotus Notes.
  • Managed online design standards, working closely with over 15 vendors plus Sybase employees, resulting in consistent well performing website.
  • Extensive user interface work on three Sybase.com website redesigns, result in each case is highly improved website performance.
  • Built online marketing advertising campaigns.
  • Earned three star performer awards, five year award, three miscellaneous awards, and special recognition in letter from V.P for giving the company a better face on the web by redesigning the Sybase.com home page.

Imagine 123 Design Firm, 1996 - October 2006, Owner (Presently inactive with http://www.imagine123.com repurposed as a placeholder.)

  • Managed web design team and projects for more than 15 websites over the years, including online stores, schools, firms, large businesses, event coordinators, designers, restaurants, gardens, and instructors. Websites built with Flash, HTML, CSS, XHTML, Photoshop, and Fireworks.Example: http://www.tabletopics.com - Online website Ecommerce store built with Yahoo! Merchant Solutions. Within six months of launch website traffic increased 500% with SEO/SEM and sales increased 900%.
  • Extensive search engine optimization and search engine marketing work done for websites, pushing websites to top rankings in Google, Yahoo, MSN, and other search engines and directories.
  • Managed SEM and SEO over the last ten years through contract work. Possess intuitive sense from valuable experience over the years on techniques to consistently increase website traffic and conversions.
  • UI work done to enhance websites in need of more traffic and lead generation.
  • Affiliate marketing experience.

The Walt Disney Company, The Disney Store, 1998 - 1999, Store Manager

  • Managed a staff of thirty, this number increased during Christmas holidays. Managed store with excellent attention to detail at Disney quality with strong sales and excellent results.
  • Built layouts for store displays.
  • Handled merchandising and sales.

Rod McLellan Company, 1995 - 1998, Manager

  • Advertising in magazines / newspapers / books, designed company information, layout, authored articles.
  • Public speaking, R&D, plant hybridizing.
  • Managed greenhouses, managed staff, Orchid information expert.

Jordan Hardy Daylily Garden, 1987 - 1994, Manager / Owner of business

  • Managed staff of 10 and business for 6-acre display / sales garden during years before and while in college.
  • Advertising design for newspaper ads, brochures and posters, mailing list work.

Davis Art Gallery, 1989 - 1994, Manager

  • Managed staff.
  • Managed gallery business.

Skills

  • Solid management and people leadership experience.
  • Excellent communication skills.
  • Outstanding organizational skills.
  • Quantitative, analytical, with solid attention to detail.
  • Strategic thinker.
  • SEO / SEM expert.
  • Web technologies expertise.
  • A/B testing experience.
  • Fast learner.
  • Extensive Internet skills, including understanding usage for RSS, Blogs, Ajax, Forums, more.
  • Adobe Photoshop, Adobe Illustrator, Adobe Acrobat, Fireworks, Flash 8 and Actionscript, HTML, XHTML, CSS, PowerPoint, Frontpage, Visio, Word, Excel.

Education

  • George Washington University Washington, DC, 1990-1994, B.A. Geography, Minor Geology, Photography.
  • San Francisco State University, 2001-2004, classes in graphic design, experimental design, website design.
  • Berkeley Extension, 2004, Typography classes.
  • LearnIT Computer Learning Center, 1999-2000, classes in Photoshop, Illustrator, Flash, Fireworks, Dreamweaver, HTML.
  • Various marketing and design classes and trainings, 2002-2007.
  • Consistently reading books, researching on web.

References available upon request.





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