Posted on: May 15, 2010 by Jordan Hardy
Google AdWords (PPC) can be administered by an internal company employee, consultant, individual, or vendor. It is essential that each recent ad that is pushed live gets monitored carefully. I suggest getting to know AdWords thoroughly through the AdWords Learning Center, the AdWords Beginner’s Guide, and online forums. I also recommend testing numerous ad campaigns, ad groups, keywords, opportunities, and exploring settings in depth. I advise testing prodigiously in anticipation of a tremendous average position (placement in Google) and CTR (click through rate).
Posted on: May 14, 2010 by Jordan Hardy
LinkedIn is a social networking Website for professionals. LinkedIn allows members to connect with business partners, co-workers, job searchers, and industry experts. LinkedIn entitles members to share information and opportunities through their profiles, groups, and messages.
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Posted on: May 14, 2010 by Jordan Hardy
Twitter is a microblogging and social networking Website that allows users to tweet what is happening right now and follow others that tweet. A tweet is an instant text based message, posted with no more than 140 characters. Followers are subscribers and tweeters are post authors. Tweets can be sent or received through Twitter.com, SMS, and smartphone applications.
My Jordan Hardy Twitter page presents quick marketing tips, events, and thoughts.
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Posted on: May 14, 2010 by Jordan Hardy
Facebook is a social networking Website where users can create a profile page for free, post information, and send messages. Most importantly, Facebook enables members to connect with and follow their favorite friends, networks, groups, celebrities, bands, and businesses. It is markedly beneficial that Facebook enables members to keep up with updates on one page with notifications. The rollout of the new Facebook “Like” button was developed to help members connect with Websites and Web pages they like.
My Jordan Hardy Facebook page offers ongoing marketing tips, articles, insights, upcoming marketing events, and marketing news.
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Posted on: May 11, 2010 by Jordan Hardy
The meta keywords tag became favored for use in Website header source code in the mid 1990s. The intent of the meta keywords tag was originally established to provide relevant information to assist search engines as they ranked Website pages.
Some Websites misused the meta keywords tag, often trying to deceive search engines. As a result, today only some search engines utilize the meta keywords tag. Most search engines that still do use the meta keywords tag have modified their algorithms so that dishonest Website coders cannot gain an edge by using improper keyword lists.
Meta Keywords Tag Usage in the Top 4 Search Engines
Of the remaining hundreds of useful search engines that exist, I have tested many that do and others that do not use the keywords meta tag.
On search engines that do use it, the keywords meta tag will not help elevate a Website significantly in rankings. The objective in using the keywords meta tag is to aid these search engines so they can more effectively absorb and deliver relevant content on your Website to their users.
My Recommendations
I would recommend prioritizing dozens of other surpassingly invaluable marketing strategies for your Website first. Subsequent to completion of these, the keywords meta tag is advantageous when used with accordant, strategic keywords for a given page. The same keywords meta tag should not be duplicated from one page to the next. The keywords meta tag on a particular page should amalgamate closely with the comprehensive keyword strategy on that page as well as properly with the entire Website. To code a search engine friendly keywords meta tag, use commas between keywords / keyword phrases (Yahoo particularly appreciates this) and use spaces between words. Here is an example of a properly coded Meta Keywords tag: <meta name=”keywords” content=”keyword, keywords, keyword phrase” />
Posted on: May 1, 2010 by Jordan Hardy
There is a considerable amount of advice presented on the Internet in the interest of achieving top results. I frequently read articles from numerous online marketing resources. Some marketers prefer to concentrate their attention towards paid ads, while others spotlight SEO or social media. There are also those who recommend do it yourself marketing.
I’ve succeeded in online marketing with top results for more than a decade, testing new technologies and holding myself accountable to deliver maximum online results.
Paid ads
Paid ads are most advantageous implemented through Google Adwords, Yahoo Search Marketing, MSN adCenter, or Pay-per-Click Advertising on Ask. Other leading conversion ad tools include Facebook and DoubleClick (owned by Google).
SEO
SEO (search engine optimization) has matured in the last decade. The perfect SEO plan is one that will deliver both short and long term results. It is crucial that pages are coded properly. Conversion strategy should be smart and evolve without exception.
Social Media Optimization
Social media optimization on Facebook, Twitter, MySpace, YouTube, and other social Websites should engage and capture the attention of possible customers on an ongoing basis.
Do it yourself
To “do it yourself”, a business owner or employee would need to spend considerable time reading documentation, testing campaigns, analyzing metrics, and course correcting new strategies. The ability to respond to online challenges that arise and then deliver strong results comes with considerable experience.
Posted on: April 27, 2010 by Jordan Hardy
I’ll talk about three approaches with respect to SEO (Search Engine Optimization) hyperlink (link) quality versus link quantity. These approaches apply to on-site and off-site link building.
- The more links of any kind, the better.
- The more high quality links, the better.
- Only high quality links are useful.
I’ve got more than a decade of SEO experience with hundreds of large Websites. In my assessment, SEO link building attention is more valuable to concentrate on link quality.
Here is my rationale:
- Low quality Websites bring more low quality visitors.
- Search engines prioritize high quality links so that content served to visitors is trusted and relevant.
- I’ve conducted voluminous tests and observed results favoring SEO results derived from link quality.
- My favorite trustworthy resources share this viewpoint.
Tags: high quality links, hyperlink, link, link building, link quality, link quantity, Links, quality, quantity, Search Engine Optimization, SEM, SEO Filed Under: Internet Marketing
Posted on: April 27, 2010 by Jordan Hardy
Endless SEO (Search Engine Optimization) hyperlink (link) building is not necessary to drive online results. Occasionally, a company will hire an intern to concentrate full time building inbound links to their Website. This may include regular Website links, blog comments, forum posts, and social media (Facebook, Twitter, etc.) entries.
Without meticulous keyword, content, and link selection strategy, any online results are usually temporary. Incessant random link submissions are viewed as noise and vague low quality activity by search engines.
Tags: blog comments, blogs, company, Facebook, forum posts, Forums, intern, keyword, link building, Links, Search Engine Optimization, social media, Twitter, website Filed Under: SEO
Posted on: April 5, 2010 by Jordan Hardy
I’m filled with veneration for Internet Marketing, especially SEO and SEM.
SEM (Search Engine Marketing) is online marketing used to promote Websites on search engine result pages (SERPs) through paid search listings, contextual advertising, and SEO (Search Engine Optimization). PPC (Pay-Per-Click) ads and contextual advertising cost money.
SEO (Search Engine Optimization) is the online method of boosting natural (organic) search engine (search engines include generic, image, local, video, and vertical specific) results for Websites. It is generally expected that well written listings displayed higher on SERPs induce a more desirable outcome. SEO achievements ensue from modifications executed on-site and on other Websites. SEO itself is free while hiring an accomplished SEO pro to design and administer an intelligent strategy does cost money.
In my valuation, natural long term online results are superior derived from SEO. High quality SEO requires nonstop immersion in search engine advancements, and client Website expansion. SEM paid ads are significant to produce added, immediate results. While it is attractive to buy PPC (Pay-Per-Click) ads for instant payback, sustained examination of ad results and budget is crucial to ensure a PPC program is beneficial.
Contact me to learn more about how SEO and SEM can help your business online.
Tags: business, internet marketing, Marketing Results for Your Business, online, Online Marketing, organic, results, search engine, Search Engine Marketing, Search Engine Optimization, search results, SEM, SEO, Websites Filed Under: PPC, SEO and SEM Search Results
Posted on: April 5, 2010 by Jordan Hardy
First-class results for your business are my cynosure. My priority for your business is to synthesize your Internet marketing program based on Web metrics (relevant traffic, conversion), competitive strategy, and marketing materials.
It is my objective to evolve your marketing online, manage keywords, grow your Website, promote new announcements, and orchestrate inclusion of new technologies in a dependable manner. Examples of new technologies are Facebook and Twitter integration. When launching a new technology for your business online, such as a blog, I feel it is vital that any new launch be done in a dependable manner. I take the time to ensure the new program launch is stable and progressing.
Contact me to obtain top online results for your business.
Tags: business, dependable, Facebook, internet marketing, keywords, Marketing Results for Your Business, new program, new technologies, online, results, top results, Twitter, website Filed Under: Top Results for Your Business
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