IS SEO Dead?
Posted on: October 23, 2009 by Jordan Hardy
Nope.
Saying SEO is dead, or doesn’t work can make a great PR piece to grab attention.
Effective SEO involves not only an understanding of technology and users, but an interest in adding to the Internet in a good way. From all of the people I know at Microsoft, Yahoo, and Google, there is one strong common thread in what makes search work, and SEO can add to this. The common thread is to bring useful information to people on search engines. It is to help people find what they need. Not every Website is built and marketed well. SEO can involve:
- UI
- Emails
- Content
- New technology rollouts
- New Websites
- Landing pages
- Code tweaking for important tags
- and much more
My experience with the SEO component goes far beyond coding and marketing. It is crucial not just to understand Website analytics, but also how people think and take action. It is important to understand business, design, radio, TV, and other concepts. A huge number of strategies can be combined in my experience to run a highly effective SEO program. Two goals I normally see companies have with SEO are increased traffic and conversion rate. I always have at least another three important goals, which include high visitor return rate, referrals to friends, and viral marketing.
