Jordan Hardy

How to do Well with Google PPC

Posted on: December 12, 2009 by Jordan Hardy

Top Google PPC is both an art and a science. The higher your ad and the better your call to action, the better chance you have to get clicked and land a conversion. Of course, the factors on the landing page a user gets to is of utmost importance. To get your ads to the top of Google PPC results on a given search, spending more money for ads can only help so much. Track record of your account, ad phrasing, relevance, and quality of your landing page and Website are all important factors in dominating with PPC.

When I do PPC by hand, or when I run PPC teams, research and metrics are key. I always do competitive searches to see where the company stands for organic and paid results. I see what competitors are doing, where they show up, and what they aren’t doing. I look into what has worked for this company before and what hasn’t. After enough research, I begin running PPC test ads. Testing, testing, and more testing is what it takes to eventually secure top ad positions. The key to getting top Google PPC positions is delivering quality with creative and relevant phrasing for ads, great landing pages, and a high quality Website.