Experience

Posted on: October 14, 2009 by Jordan Hardy

I am an accomplished Internet advertising/marketing supervisor with tremendous hands-on computer experience. I have a reputation for dependability and accountability. In the last 15+ years I have built up valuable knowledge while managing exceptionally productive and innovative teams of 2–50 employees. Advertising teams under my direction researched strategy maps (mission, vision, strategy, value proposition, target segments) and produced marketing messaging, display advertising campaigns, as well as client advertising campaigns. Advertising teams I have supervised include Online Marketing Specialists, SEO Managers, SEM/PPC Analysts, Internet Researchers, Email Campaign Specialists, Online Designers, Programmers, and Client Services Representatives.

I have earned accolades for providing extraordinary service to clients with the following key solutions:

– Online marketing, advertising, SEO / SEM strategy
– Digital Ad Campaign Management
– Effective SEM campaign implementation: Google AdWords, Facebook Advertising, Yahoo! Publisher Network, Ask Sponsored Listings, Looksmart Pay-Per-Click Advertising, Microsoft adCenter
– Strategy expertise: target segments, differentiated points of value, value statements, strategy maps, missions, vision, brand evolution
– Advertising/online marketing/SEO/SEM/Email marketing
– Digital media and marketing agency management
– Internal team supervision while maintaining external client relations
– Product management
– eCommerce Website architecture
– User Interface Design
– Internet research
– Client relations

This is a partial list of clients where I have been either an employee, consultant, or they were a client of a marketing agency I supervised.

Filed Under: Sales, Marketing, Leadership

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