Internet Marketing, Sales & Client Service Professional Jordan Hardy

It is Important to Deliver Unique Value to Customers

Posted on: December 21, 2011 by Jordan Hardy Comments Off

In my experience, for a business to deliver value to customers, it is necessary to provide information at a balance for best interest of all involved. This may sound obvious, but it isn’t as easy as it may sound. Here are three examples of competing Websites, each offering a different amount of unique value to customers. Each screenshot below shows information above the fold within the Firefox browser at standard monitor settings. In red I’ve outlined content which adds more value for the business, generally more advertising targeted. In green I’ve outlined blocks which are non biased, helping users find fresh information. Blocks compared are center and right hand content blocks, not left side navigation.

Below image: Yahoo displays information above the fold which is based on ads and commission. Of these three examples, Yahoo delivers the least unique value above the fold for users. Yahoo stock is at $15.47 right now, the lowest of these three examples.

Below image: Bing is a Web search engine by Microsoft, offering one block of helpful organic results above the fold. Microsoft stock is at $25.51 at the moment.

Below image: Google offers two helpful blocks, one with organic results as text and the other as a map with local results. Google stock is at $625.39 at the moment.

In this example, more helpful data that brings unique value to users coincides with higher stock price. I don’t believe just these factors affect how these companies succeed in bringing unique value, but this is an intriguing example of different approaches. Years ago I would see Google frequently dominate results in Website metrics. Today I see Google still ahead and bing quickly catching up to Yahoo. I’m sometimes noticing bing users stay on pages longer than Yahoo users.

Looking objectively at these three screenshots, I know the best unique value provided for users is from Google.

• Google is offering compatible ad information to bing and Yahoo.
• The related searches section on Google is more effective than individual computers offered on bing and Yahoo. These links on Google allow people to find more information and individual product links.
• Google offers and additional section with organic local results on a map.

Yahoo Correlator Has Potential to Grow Into Compelling Service for Websites and Searchers

Posted on: May 20, 2010 by Jordan Hardy Comments Off

Yahoo Coorelator is available right now for a sneak peak from the Yahoo Search Technologies Group in the Yahoo virtual playground, Yahoo! Sandbox. In my testing, Yahoo Correlator was intriguing but not an entirely handy innovation. Yahoo Correlator assembles, extracts, and organizes information snippets from Websites. It is designed to help users probe deeper into results and discover new opportunities in a correlative method congruent to exploring Wikipedia. Categories Yahoo Correlator searches include Wikipedia, Names, Places, Events, Concepts, News, and Answers. Test searches I executed revealed results from Yahoo News, Yahoo Answers, and Wikipedia.

Yahoo Correlator may be more practical consequent to continued advancement. Yahoo Correlator could incorporate a conglomeration page that provides organized listings from as many credible sources as can be attained. In my case, it would be critical to apperceive that this tool is not biased and features results from more than just Yahoo’s favorite Websites. Yahoo Correlator has the potential to grow into a compelling service for Websites and searchers. Learn more about Yahoo Correlator on my Twitter and Facebook pages.