Posted on: July 6, 2010 by Jordan Hardy
Google Caffeine was launched with the objective to more quickly locate and display the most relevant, rich Web information such as videos, images, and social media updates for users. Google Caffeine provides 5 major improvements I’ve noticed to date, which not only benefit Google users but can also help SEO (Search Engine Optimization). Google Caffeine has now been live exactly four weeks, launched June 8, 2010.
- Some Social Media Website Listings Now Rank Higher
Social Media Websites with elevated current activity and higher perceived value can be given priority. As an example, at this time FriendFeed.com has gotten a boost in Google SERPs (Search Engine Result Pages) due to a sustained recent increase in user activity. From an SEO perspective, designating resources for ongoing strategic efforts on the hottest social media Websites may be a worthwhile business decision.
- Google Caffeine is Faster
Results from Google Caffeine are displayed roughly 50% faster than before launch. Website speed is an important SEO factor especially within the last year. As part of a strong SEO program, Google and Website visitors will appreciate fast Websites. Rapid Website speed will complete a seamless experience after a user initially finds expeditious load times with Google Caffeine.
- Google Caffeine Presents More Fresh Content
Google’s previous index was engineered with a number of layers. This construction resulted in some Website listings within Google search results not being refreshed for weeks. Google Caffeine now continuously updates the Google index globally so that it is about 50% more fresh. New pages posted on the Web may now be indexed in seconds on Google and are frequently served in search results almost immediately. For SEO this means if more fresh, interesting content is posted on a given Website, there are additional opportunities for SERP listings possible for a business.
- Keyword Strings are More Important
The new Google Caffeine algorithm relies more on keyword strings than before so that results will be more relevant for users. My SEO keyword strategy best practices, which have evolved over time, emphasize keyword strings more than individual keywords. In many cases, keyword strings provide more necessary information than single keywords.
- Google Caffeine Indexes More Pages
With hundreds of thousands of pages indexed at any given time, Google Caffeine is adding roughly one million gigabytes of information every week to the Google index. A SEO friendly Website with extensive useful relevant information and no duplicate content indexed can secure more indexed SERP listings with Google Caffeine.
Beyond these 5 recent improvements with the Google Caffeine launch, Google Caffeine is also built to scale and allow more new developments to launch in coming months. I look forward in the future to discovering more techniques Google develops to deliver more relevant search results to users.
Posted on: May 31, 2010 by Jordan Hardy
After a user performs an image search, Google Images is currently providing additional refinement options beyond “Everything” and “More”. Users are now presented with image size, type (face, photo, clip art, line drawing), and color (full color, black and white, simple color palette tools) options.
With these new Google Images options, added SEO (Search Engine Optimization) and related image data and would assist Google as they rank your Website images. If images are not selected, labeled, optimized, and coded into pages effectively for users and search engines, Google Images may not have enough information to display and prioritize your Website images. Each image listed in Google images is yet another opportunity for you to to gain more Website visitors.
Posted on: April 27, 2010 by Jordan Hardy
Endless SEO (Search Engine Optimization) hyperlink (link) building is not necessary to drive online results. Occasionally, a company will hire an intern to concentrate full time building inbound links to their Website. This may include regular Website links, blog comments, forum posts, and social media (Facebook, Twitter, etc.) entries.
Without meticulous keyword, content, and link selection strategy, any online results are usually temporary. Incessant random link submissions are viewed as noise and vague low quality activity by search engines.
Tags: blog comments, blogs, company, Facebook, forum posts, Forums, intern, keyword, link building, Links, Search Engine Optimization, social media, Twitter, website Filed Under: SEO
Posted on: March 24, 2010 by Jordan Hardy
Online Website design, development, and marketing for each industry can have similarities and differences. Similarities are that some technologies and techniques to consider are the same. For example, Expression Engine may be ideal for clients in two different verticals who want blogs. But, often there are tools and sets of information that make one vertical different from another. An example is that a real estate agent wants to pull local information around a house into the Website dynamically while an auto dealer wants to pull in a dynamic inventory list.
Does this mean a company should hire a firm to build their Website and marketing which only focuses on their industry? No. Whether you hire a consultant such as myself, or a marketing agency, the best result comes from a wide range of experience. Plug-ins and technologies can always be integrated.
It is also extremely important to have someone working for you that is very dedicated, honest, and innovative. In my case, I am very passionate about what I do. I also know when there are tasks I should not be doing and will bring in an hourly team member for you at a rate that makes sense for a task with my processes, such as SEO link building. That way I ensure quality is there but you have additional help from my well trained team members.
Often my team members have gone on to work at companies such as Google and Yahoo, and I feel this is due to high quality work, innovation, and attitude.
Tags: development, Expression Engine, Google, industry, innovation, Online Website design, real estate agent, technologies, website Filed Under: Online Marketing, SEO, Websites
Posted on: October 23, 2009 by Jordan Hardy
In my opinion, when people say SEO is dead, it is for one of these reasons:
- They don’t appreciate the intent of SEO and therefore don’t care for SEO.
- They don’t feel like coding information and writing important content that search engines and users can use.
- They don’t understand SEO.
