Jordan Hardy

Hiring an Hourly Consultant vs. SEO Firm for Monthly Long Term Engagement

Posted on: December 18, 2009 by Jordan Hardy Comments Off

As an online marketing professional for more than fifteen years now, I have always spent my working time building up companies through intensive marketing strategy. It pleases me to no end getting results and innovating for companies.

This website is focused on those companies that generally hire me for 6 months to a year and a half, each for 5-30 hours per week of consulting. Consulting work is constant, very intense work where I’m hired in by a company for specific long term marketing and team building projects.

On the other hand, I’ve also done extensive work running a marketing firm over the years. The benefit here for a company who hires our firm is that they have us closely involved with them longer term. Usually these engagements are for years, so that we can help build up companies month by month. Delivering results, reports, and new innovation launches month after month and year after year is truly something we enjoy and where we excel.

With well over 40 hours of week required of me on a weekly basis, is becomes important to limit how many companies/clients I work for so that I can always ensure top quality work and results.

In terms of why a company wouldn’t try to save money and hire someone internally, I’ll talk about that here. Generally when someone works full time at one company not only are they not exposed to what is happening around the Internet in other verticals, but they may not be driven for many reasons to find the latest and greatest techniques. In my work, I see results of many companies online plus offline, so that I can always know what is working at the moment and where to look for new opportunities to deliver client results. This insight is very useful to companies, as they can know that I’m testing, seeing, and most importantly experiencing a wide range of useful information that can help deliver them results.

Should You Create and Market Your Own Online Store?

Posted on: June 3, 2009 by Jordan Hardy Comments Off

One client I know had worked for years creating and building their online store before hiring me to consult.They made mistakes and took considerable time away from building their business to learn Web design, online store skills, and more. Since they spent so much time away from their focus of building their actual business and line of products, their business suffered. Once they hired me, business online grew fast. I was able to implement many tested as well as new techniques to gain traffic and convert that traffic. That insight, plus testing and more targeted research when needed has helped them become not only a successful online company, but they have also been featured with their Website on quite a number of Television shows.  I addition they have become a top seller in many stores.