Internet Marketing, SEO & SEM Professional Jordan Hardy

Online Marketing with Paid Ads, SEO, Social Media, Do It Yourself

Posted on: May 1, 2010 by Jordan Hardy Comments Off

There is a considerable amount of advice presented on the Internet in the interest of achieving top results. I frequently read articles from numerous online marketing resources. Some marketers prefer to concentrate their attention towards paid ads, while others spotlight SEO or social media. There are also those who recommend do it yourself marketing.

I’ve succeeded in online marketing with top results for more than a decade, testing new technologies and holding myself accountable to deliver maximum online results.

Paid ads

Paid ads are most advantageous implemented through Google Adwords, Yahoo Search Marketing, MSN adCenter, or Pay-per-Click Advertising on Ask. Other leading conversion ad tools include Facebook and DoubleClick (owned by Google).

SEO

SEO (search engine optimization) has matured in the last decade.  The perfect SEO plan is one that will deliver both short and long term results. It is crucial that pages are coded properly. Conversion strategy should be smart and evolve without exception.

Social Media Optimization

Social media optimization on Facebook, Twitter, MySpace, YouTube, and other social Websites should engage and capture the attention of possible customers on an ongoing basis.

Do it yourself

To “do it yourself”, a business owner or employee would need to spend considerable time reading documentation, testing campaigns, analyzing metrics, and course correcting new strategies. The ability to respond to online challenges that arise and then deliver strong results comes with considerable experience.

SEO Link Quality Versus Quantity

Posted on: April 27, 2010 by Jordan Hardy No Comments

I’ll talk about three approaches with respect to SEO (Search Engine Optimization) hyperlink (link) quality versus link quantity. These approaches apply to on-site and off-site link building.

1. The more links of any kind, the better.
2. The more high quality links, the better.
3. Only high quality links are useful.

I’ve got more than a decade of SEO experience with hundreds of large Websites. In my assessment, SEO link building attention is more valuable to concentrate on link quality.

Here is my rationale:

1. Low quality Websites bring more low quality visitors.
2. Search engines prioritize high quality links so that content served to visitors is trusted and relevant.
3. I’ve conducted voluminous tests and observed results favoring SEO results derived from link quality.
4. My favorite trustworthy resources share this viewpoint.

Objectives of this Marketing and Sales Blog

Posted on: October 29, 2009 by Jordan Hardy Comments Off

There are two objectives of this marketing and sales blog.

1. Share cutting edge marketing and sales industry insights.
2. Provide information about services I provide.