Google Analytics Web Analytics Platform Now Offers Added Transparency and Privacy

Posted on: May 26, 2010 by Comments Off

Google Analytics is one of my preferred Web analytics platforms, with premium power and speed. Today (May 25, 2010), the Google Analytics team has advanced two important steps by offering alternatives that emphasize transparency and privacy for Website users.

The first item Google is offering today is denominated the Google Analytics Opt-out Browser Add-on. This add-on stops data that would normally be sent from a user’s computer to Google while they visit websites with Google Analytics Javascript tracking code installed. The add-on is available for three browsers at the moment, including Google Chrome, Mozilla Firefox, and Internet Explorer. You can download the add-on here.

In addition, the Google Analytics team is now allowing Website owners to furnish increased privacy to their Website visitors by lessening and consequently anonymizing IP address data sent to Google. With this option designated by a Website owner logged into their Google Analytics account, Google Analytics will only retain and utilize a portion of each IP address.

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Tags:     Filed Under: Google Analytics