Internet Marketing, Sales & Client Service Professional Jordan Hardy

5 Steps to Improve Ad Performance in Google AdWords with Match Types

Posted on: June 8, 2010 by Jordan Hardy Comments Off

These are 5 steps I find valuable to improve ad performance in Google AdWords with match types.  I have also listed additional techniques I employ on my Twitter and Facebook pages.

1. Open the Google AdWords Keyword Tool to research varied keyword possibilities.
2. Take advantage of Match Types in the Google AdWords Keyword Tool to explore Broad, [Exact], and “Phrase” keywords.
3. Sort results by Keyword Competition, Global Monthly Searches, Local Monthly Searches, Local Search Trends, and/or Estimated Average CPC. Analyzing data in these columns, refine your keyword list and compose an updated keyword spreadsheet.
4. As you build new ads in Google AdWords, you will encounter match types after you fill out the Select Campaign Settings screen and move on to the Create ad group page. On this page, below the Keywords section there is an Advanced option: match types link. With a click, this section displays a key to remind users how to enter each match type just above in their Keywords section. Broad match keywords allow extensive keyword coverage, enabling similar keyword phrases and variations. “Phrase” match keywords show ads in searches that include the specific keyword phrase you have chosen. [Exact] match keywords only show your ad for keyword searches matching your exact keyword search phrase. -Negative match keywords allow you to exclude keywords from Broad, Phrase and Exact Match Types. All four Google match types are extremely beneficial.
5. After your new ad/s leveraging match types go live, monitor ad performance by examining impressions, clicks, click-through rate, position, first page bids, conversion, and ROI. AdWords Reporting, AdWords editor, AdWords Conversion Tracking, and Google Analytics offer this performance data. You can use this data to evolve your keyword lists and campaigns, and subsequently improve your Google AdWords ad performance.

How to Capture Results with Google AdWords

Posted on: May 15, 2010 by Jordan Hardy Comments Off

Google AdWords (PPC) can be administered by an internal company employee, consultant, individual, or vendor. It is essential that each recent ad that is pushed live gets monitored carefully. I suggest getting to know AdWords thoroughly through the AdWords Learning Center, the AdWords Beginner’s Guide, and online forums. I also recommend testing numerous ad campaigns, ad groups,  keywords, opportunities, and exploring settings in depth. I advise testing prodigiously in anticipation of a tremendous average position (placement in Google) and CTR (click through rate).

Google PPC Tips

Posted on: May 15, 2008 by Jordan Hardy Comments Off

This Google PPC Tips post has been updated.