Top 5 Improvements with Recent Google Caffeine Launch Benefit Users and SEO

Posted on: July 6, 2010 by Comments Off

Google Caffeine was launched with the objective to more quickly locate and display the most relevant, rich Web information such as videos, images, and social media updates for users. Google Caffeine provides 5 major improvements I’ve noticed to date, which not only benefit Google users but can also help SEO (Search Engine Optimization). Google Caffeine has now been live exactly four weeks, launched June 8, 2010.

  1. Some Social Media Website Listings Now Rank Higher
    Social Media Websites with elevated current activity and higher perceived value can be given priority. As an example, at this time FriendFeed.com has gotten a boost in Google SERPs (Search Engine Result Pages) due to a sustained recent increase in user activity. From an SEO perspective, designating resources for ongoing strategic efforts on the hottest social media Websites may be a worthwhile business decision.
  2. Google Caffeine is Faster
    Results from Google Caffeine are displayed roughly 50% faster than before launch. Website speed is an important SEO factor especially within the last year. As part of a strong SEO program, Google and Website visitors will appreciate fast Websites. Rapid Website speed will complete a seamless experience after a user initially finds expeditious load times with Google Caffeine.
  3. Google Caffeine Presents More Fresh Content
    Google’s previous index was engineered with a number of layers. This construction resulted in some Website listings within Google search results not being refreshed for weeks. Google Caffeine now continuously updates the Google index globally so that it is about 50% more fresh. New pages posted on the Web may now be indexed in seconds on Google and are frequently served in search results almost immediately. For SEO this means if more fresh, interesting content is posted on a given Website, there are additional opportunities for SERP listings possible for a business.
  4. Keyword Strings are More Important
    The new Google Caffeine algorithm relies more on keyword strings than before so that results will be more relevant for users.  My SEO keyword strategy best practices, which have evolved over time, emphasize keyword strings more than individual keywords. In many cases, keyword strings provide more necessary information than single keywords.
  5. Google Caffeine Indexes More Pages
    With hundreds of thousands of pages indexed at any given time, Google Caffeine is adding roughly one million gigabytes of information every week to the Google index. A SEO friendly Website with extensive useful relevant information and no duplicate content indexed can secure more indexed SERP listings with Google Caffeine.

Beyond these 5 recent improvements with the Google Caffeine launch, Google Caffeine is also built to scale and allow more new developments to launch in coming months. I look forward in the future to discovering more techniques Google develops to deliver more relevant search results to users.

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