Posted on: May 22, 2010 by Jordan Hardy Comments Off
Usually the goal online is to capture more leads, sell more products/services, or increase membership. It is crucial to understand all goals for a company Website so that the marketing team can create compelling campaigns, successful funnels, and lose as few Website visitors as possible prior to goal completion.
Filed Under: Online Marketing
Posted on: May 21, 2010 by Jordan Hardy Comments Off
There are always new technologies online to read about, test, and evaluate. It is important to select new technologies to implement when they will be useful for a business. This may sound simple, but many businesses do find themselves implementing many new technologies just because they can, even though there is no plan. The best strategy in my opinion is to have a plan, and after implementing each technology allocate resources to ensure success.
Filed Under: Online Marketing
Posted on: May 20, 2010 by Jordan Hardy Comments Off
Yahoo Coorelator is available right now for a sneak peak from the Yahoo Search Technologies Group in the Yahoo virtual playground, Yahoo! Sandbox. In my testing, Yahoo Correlator was intriguing but not an entirely handy innovation. Yahoo Correlator assembles, extracts, and organizes information snippets from Websites. It is designed to help users probe deeper into results and discover new opportunities in a correlative method congruent to exploring Wikipedia. Categories Yahoo Correlator searches include Wikipedia, Names, Places, Events, Concepts, News, and Answers. Test searches I executed revealed results from Yahoo News, Yahoo Answers, and Wikipedia.
Yahoo Correlator may be more practical consequent to continued advancement. Yahoo Correlator could incorporate a conglomeration page that provides organized listings from as many credible sources as can be attained. In my case, it would be critical to apperceive that this tool is not biased and features results from more than just Yahoo’s favorite Websites. Yahoo Correlator has the potential to grow into a compelling service for Websites and searchers. Learn more about Yahoo Correlator on my Twitter and Facebook pages.
Tags: Yahoo! Sandbox Filed Under: Yahoo
Posted on: May 19, 2010 by Jordan Hardy Comments Off
Although it can be quite a bit of strategic work to increase general traffic to a company Website, it is most important to increase quality traffic. This takes much more work, but it is important to target efforts. If a company goal is to get more users, sell more product, etc than there are always specific audiences to target.
Filed Under: Online Marketing
Posted on: May 18, 2010 by Jordan Hardy Comments Off
Google’s freshly redesigned SERPs (Search Engine Results Pages) offer refreshing extra opportunities for searchers as well as Website owners and marketers.
In the past, a search on Google.com would culminate in results composed of conventional Websites, blogs, breaking news, and an assemblage of other categories. It was a long-term project to acquire top Google.com listings from social Websites such as Twitter and Facebook (here is an example of a Dell Outlet Twitter listing within traditional Google search results). Blog listings and news articles would climb fast in Google results, and many would plummet expeditiously due to their time specific distinction.
Nowadays, Google’s freshly redesigned SERPs bestow advantages. Relevant posts on social media Websites from miscellaneous users are capable of displaying more frequently, shown in this Updates example query for Dell Outlet. This blog search for Dell Outlet demonstrates that results now contain a combination of the latest as well as high PageRank blog entries.
Further new opportunities I see maximize Google listings for a given Website. They pertain to various categories in the top left panel on Google’s new SERPs. They are comprised of standard Web pages, Blogs, News, Images, Videos, Maps, Shopping, Books, Updates, Discussions, and Location. As an example, the Updates link in the new Google SERPs most frequently reveals Twitter updates from users. Moreover, the Updates link displays posts from other social Websites such as Jaiku, FriendFeed, and MySpace. In this example, the social Websites within the Google Updates section are desirable sites to utilize.
Marketing a given client Website, I do not limit strategic marketing efforts solely towards Website results that appeared as I researched deeply through Google links. I spend the majority of my SEO pursuits building a quality presence on Websites I locate through research techniques on search engines. I also allocate off primary Website SEO hours for other Websites that, through research, I distinguish have the capacity to appear and lead other incoming results in coming weeks and months.
I do not feel that marketing findings that can target Websites found within Google’s left panel section SERPs research should be viewed as done exclusively to obtain Google results. Intelligent marketing efforts focused on SEO/SEM that accompany well coded pages will produce Web pages that many search engines, different Websites, and online visitors can utilize.
It is vital that any marketing projects launched carry the commitment of the Website owners. As accomplishments progress, new Website enhancements and pages will keep search engines and visitors engaged, amplifying results over time.