Posted on: May 31, 2010 by Jordan Hardy
After a user performs an image search, Google Images is currently providing additional refinement options beyond “Everything” and “More”. Users are now presented with image size, type (face, photo, clip art, line drawing), and color (full color, black and white, simple color palette tools) options.
With these new Google Images options, added SEO (Search Engine Optimization) and related image data and would assist Google as they rank your Website images. If images are not selected, labeled, optimized, and coded into pages effectively for users and search engines, Google Images may not have enough information to display and prioritize your Website images. Each image listed in Google images is yet another opportunity for you to to gain more Website visitors.
Posted on: May 30, 2010 by Jordan Hardy
A/B Testing, also known as bucket testing and split testing, is a marketing technique where visitors are randomly shown a version of a Web page, banner ad, or email. A/B Tests track changes in user behavior based on the version they visited. Multivariate testing allows various components on given Web pages to be tested in the same session. Both A/B Testing and Multivariate testing allow various page layout elements to be tested, including headlines, page copy, font settings, feature blocks, promotions, graphics, actions, product options, and buttons.
I find A/B Testing is ideal to use at the beginning of a test to concentrate on considerable user preferences. Following A/B Testing, I find Multivariate Testing appropriate to fine tune individual page elements. Multivariate Testing allows continuous evolution of different page elements to increase relevant traffic and conversion.
Posted on: May 26, 2010 by Jordan Hardy
Google Analytics is one of my preferred Web analytics platforms, with premium power and speed. Today (May 25, 2010), the Google Analytics team has advanced two important steps by offering alternatives that emphasize transparency and privacy for Website users.
The first item Google is offering today is denominated the Google Analytics Opt-out Browser Add-on. This add-on stops data that would normally be sent from a user’s computer to Google while they visit websites with Google Analytics Javascript tracking code installed. The add-on is available for three browsers at the moment, including Google Chrome, Mozilla Firefox, and Internet Explorer. You can download the add-on here.
In addition, the Google Analytics team is now allowing Website owners to furnish increased privacy to their Website visitors by lessening and consequently anonymizing IP address data sent to Google. With this option designated by a Website owner logged into their Google Analytics account, Google Analytics will only retain and utilize a portion of each IP address.
Posted on: May 25, 2010 by Jordan Hardy
Commencing today a Google Feedburner RSS (Really Simple Syndication) Web feed is available for this Website. You can subscribe through a Web portal, news reader, or your email (form below) to be notified of fresh content I post on this Website. These latest posts will be aggregated in one location for you.
Presently there are more than 2,000 different feed reading applications. Google Feedburner is an exceptional option with the ability to read RSS feeds from both XML and Atom protocols.
Posted on: May 23, 2010 by Jordan Hardy
There are distinct purposes to use social media Websites, blogs, and video Websites. Facebook, a social media Website, is ideal to connect with old friends and stay in touch not only with with people, but also groups and companies. Twitter is terrific to find out what is happening now. YouTube can help a business share content on their own channel – if a picture can speak a thousand words, a video is often much better. Other Websites, if they become popular, should have a clear, distinct purpose that resonates with users.
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