Jordan Hardy

SEO White Hat vs Black Hat

Posted on: November 27, 2009 by Jordan Hardy Comments Off

There is a big difference between white hat and black hat SEO. White hat in my opinion has much better longevity and integrity than black hat. If one uses black hat techniques such as hidden text, link farms, or duplicate content, it may or may not work. It may be that depending on how well things were coded, a search engine may not notice for a while. But, whether it is a search engine update or human who discovers black hat techniques, that often happens and pings the site. On the other hand, white hat brings real info on the web to people and search engines in an ideal way. If one does amazing white hat SEO, that is the best in my opinion. For example although I do extensive research on the latest techniques, I will not use black hat SEO.