Jordan Hardy

I find this topic very interesting. As an Online Marketing Consultant working for pleased clients/companies, I am committed to ensure clients get high quality work and results that incrementally increase over time.

As you look for the right online marketing person/company, you can find people who do “Online Marketing Consulting” at many rates. These will include those per hour or per project. Some people claim to just do SEO.

It is very interesting that one person will charge one rate and the next person may be many times that rate. How do you choose? What do you get for your money?

What you don’t want is Someone/a company:

• who is using automated software to sbmit your Website to search engines
• who isn’t somewhat technical
• who doesn’t know how to market
• who doesn’t have experience on small to large Websites
• who does not promise to deliver results
• who cannot deliver results
• who does not use metrics

What you do want is Someone/a company:

• that you trust
• what keeps organized
• who has marketed well before
• who knows what they are talking about
• who works hard
• has worked in a number of verticals
• who knows search engines well
• who knows the Internet well
• who knows how to market in endless ways

My personal choice is 100% organic SEO.

Why?

I have enjoyed managing PPC teams in the past, but PPC is more predictable. Once the money stops, so do results. With organic search engine optimization and marketing, results should continue increasing over time. There can be months where traffic or conversion decreases, but the overall increasing trend line should increase well for years.

What happens if SEO and various online marketing efforts are paused?

I’ve noticed results can slowly start to drop in 2-3 weeks if continued efforts are not done. There are so many categories of relevant efforts that I find useful. It is important to sustain these efforts. The reason for this is that people and Websites/search engines are looking for Websites which are alive, so the more your Website has going on, the better.