Finding the right SEO ( Search Engine Optimization ) vendor /person is very difficult. From my experience, the sales process can be very different from what team and results you will get in the end. I’ll explain more. You can have a vendor that has what looks like an amazing proposal. They can sell you hard and make many promises. You can have terrific paperwork as you sign an agreement / contract. The team or person assigned to work on your website/s SEO can start strong. And then, the question will be will they follow through, have the right strategy, and know how to get results? Even more important, will they actually get results?
These are the ways I suggest you narrow down your search to find the right search engine vendor / person :
- Find out if the person/people who you would be assigned to work with you and your company are technical. You don’t want to be talking on a daily basis to people who cannot communicate technical details that need to be done.
- Explore their techniques. Do they believe in black hat or white hat techniques? When do they believe each of these techniques should be used?
- Find out what their strategy is all about. Will you get the same strategy as any other client? (You want a unique strategy.)
- Find out if the vendor makes excuses. Will they drag work and timelines out?
- Find out if they can promise results. Ask what increases in traffic, rankings, and conversion they can promise. If they promise the moon, with exact figures, be concerned. If they do not promise exact numbers, but do say they will over time consistently improve results, that is good. You want them to be sincere.
- Do they have experience marketing for companies of various sizes? (You want yes to be the answer.)
- Look at a few examples of their past clients. How well do they do in search engines? (Obviously new websites will take a number of months to start moving up in rankings significantly, so keep that in mind.)
- And the last, most important item is this. Don’t get fooled by a search engine vendor telling you that you need to be placed high for particular niche searches. They may name long strings of 3-8 keywords and tell you they can secure these important listings /keyword searches for you. That is easy! No one else will be looking for or securing those listings. Those listings won’t be valuable with enough searches.
Essentially, don’t get fooled. You want an honest person/vendor who knows what they are doing technically. You want someone with a proven track record who will help, not hurt your results.
Click here to learn about Jordan’s experience
