My personal choice is 100% organic SEO.

Why?

I have enjoyed managing PPC teams in the past, but PPC is more predictable. Once the money stops, so do results. With organic search engine optimization and marketing, results should continue increasing over time. There can be months where traffic or conversion decreases, but the overall increasing trend line should increase well for years.

What happens if SEO and various online marketing efforts are paused?

I’ve noticed results can slowly start to drop in 2-3 weeks if continued efforts are not done. There are so many categories of relevant efforts that I find useful. It is important to sustain these efforts. The reason for this is that people and Websites/search engines are looking for Websites which are alive, so the more your Website has going on, the better.

This entry was posted on Wednesday, March 5th, 2008 at 6:34 am and is filed under Learn About SEO and SEM. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.